Credit Union Won’t Get Justices to Slash ‘Not A Bank’ Trademark

The US Supreme Court won’t review a trademark dispute after a lower court found that a failed infringement claim rendered a trademark cancellation irrelevant.

The case involves a dispute between credit unions over the trademark “CEFCU. Not a Bank. Better.” The San Diego County Credit Union’s petition argued a US district court’s declaratory judgment against Citizens Equity First Credit Union should have been allowed to stand. The US Court of Appeals for the Ninth Circuit overturned that order, saying the district court should have nixed the effort once SDCCU won a decision finding that its use of the slogan — ...