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Coachella Sues California Businesses Using ‘Coachillin’ Name

Oct. 27, 2022, 7:50 PM

The operators of the Coachella Valley Music and Arts Festival are accusing a cannabis-focused business park in California of trademark infringement for adopting and using the term, “Coachillin,” for various entities.

The public has associated “Coachillin” with attending or “chilling” at the popular musical festival, which began in 1999, Coachella Music Festival LLC alleged in a lawsuit filed Wednesday in a California federal court. The phrase appears in social media posts and on “Urban Dictionary,” an online database of slang, it said.

Despite this recognition, Coachillin Holdings LLC and other defendants have used “Coachillin” for a complex known as the ...