Chipotle Sues Sweetgreen for ‘Chipotle Chicken Burrito Bowl’ (1)

Sweetgreen Inc.'s “Chipotle Chicken Burrito Bowl” menu item infringes the trademarks owned by fast-casual chain Chipotle Mexican Grill Inc., a lawsuit filed in California federal court said.

The bowl, which the salad restaurant chain launched on March 30, copies the name and branding of Chipotle’s burrito bowls and is likely to cause consumer confusion, according to the complaint, which was filed in the US District Court for the Central District of California.

Sweetgreen stock fell 12% to $6.49 at 2:30 p.m. New York time.

Chipotle said Sweetgreen’s online advertising for the burrito bowl features the word “Chipotle” as ...