Case: Trademarks/Injunction (D. Utah)

A federal district court in Utah granted Equitable Life & Casualty Co.'s motion for a preliminary injunction, seeking to prevent AXA Equitable Life Insurance Co. from changing its name to “Equitable Financial.” AXA Equitable was founded in 1859 as “The Equitable Life Assurance Society of the United States,” and was commonly known as “The Equitable” until 2004, when its parent company AXA S.A. renamed it “AXA Equitable Life Insurance Co.” AXA S.A. sold most of its interest in the company in 2017 and rescinded AXA Equitable’s license to use the “AXA” name. The company chose to change its name to ...