Case: Patents/Obviousness (P.T.A.B.)

The Patent Trial and Appeal Board held that challenged claims of Fullthrottle Technologies LLC’s patent that relates to product marketing using websites are unpatentable as obvious over prior art, in an inter partes review by Rocket Media LLC. The board said that the challenged claims aren’t obvious over prior art that relates to improved methods and systems directed to targeting advertising to mobile and non-mobile communication facilities accessed by the same user, that relates to the delivery of advertisements based on geolocation data, and that describes determining the effectiveness of an online advertising campaign using a system that estimates a ...