Canada Goose Holdings Inc. is pushing ahead with its China expansion, betting its strategy of selling premium coats directly to customers will help overcome a proliferation of knockoffs and the nation’s consumption slowdown.
The Toronto, Canada-based company has dealt with counterfeits soon after it started selling globally two decades ago, CEO Dani Reiss said in an interview in Beijing on Friday. “We’re used to it,” he said. “It’s very important for us to protect our brand and educate the consumer so they won’t be fooled into buying a fake jacket.“
Reiss faces an uphill battle in China, where many ...
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