California Disney Fine Pushes Companies to Fully Honor Opt-Outs

California is increasing pressure on companies’ handling of consumers requests to stop selling personal data as its record fine against Walt Disney Co. signals closer scrutiny of how privacy opt-outs are honored.

California’s $2.75 million fine against Disney this week and action against streaming platform Sling TV last fall highlight California Attorney General Rob Bonta’s push for companies to make it easier for consumers to have all their personal information deleted—even if it’s scattered across multiple devices, services, and systems. The crackdown comes as streaming platforms and other companies across health care, automobile, or financial services industries also increasingly ...