‘Bully’ Peloton Faces New Threat to Its Patents From Echelon (1)

Peloton Interactive Inc., whose stock is soaring thanks to fitness enthusiasts kept house-bound by the coronavirus pandemic, is facing a new threat from a competitor -- this time at the U.S. Patent and Trademark Office.

Echelon Fitness Multimedia LLC, which Peloton has accused of offering a cheap knockoff of its fitness bikes, has launched an all-out battle to undermine Peloton’s claims that its service is unique. It’s filed petitions in the past week claiming two Peloton patents at the heart of a lawsuit against Echelon are just rehashed ideas from other people.

Peloton markets its high-end exercise bikes to ...