Bloomberg Law
Free Newsletter Sign Up
Login
BROWSE
Bloomberg Law
Welcome
Login
Advanced Search Go
Free Newsletter Sign Up

‘Bully’ Peloton Faces New Threat to Its Patents From Echelon (1)

July 8, 2020, 5:01 PM

Peloton Interactive Inc., whose stock is soaring thanks to fitness enthusiasts kept house-bound by the coronavirus pandemic, is facing a new threat from a competitor -- this time at the U.S. Patent and Trademark Office.

Echelon Fitness Multimedia LLC, which Peloton has accused of offering a cheap knockoff of its fitness bikes, has launched an all-out battle to undermine Peloton’s claims that its service is unique. It’s filed petitions in the past week claiming two Peloton patents at the heart of a lawsuit against Echelon are just rehashed ideas from other people.

Peloton markets its high-end exercise bikes to ...