Beauty Sales Rep Misled CVS Vendor Over Trademark, Court Affirms

A beauty and personal care sales rep failed to convince the Seventh Circuit to overturn a ruling that she deceived a CVS Pharmacy distributor about her rights to use Carol’s Express as a trademark.

Beauty Enterprises Inc. had won a $118,500 verdict from Sara Gregory after a court found she falsely indicated Carol’s Express, a beauty product brand she represented, had an affiliation with Carol’s Daughter, a maker of beauty products. The court also found she had concealed a cease-and-desist letter from a third party.

Gregory appealed the verdict, representing herself, on multiple grounds. But the U.S. Court of Appeals ...