Atari Sues Target Over Pong

Target Corp. copied Atari Interactive Inc.'s iconic video game Pong, according to a new lawsuit filed in the U.S. District Court for the Central District of California.

Target allegedly installed an “imitation video game” called Foot Pong in dozens of stores nationwide. The game is “virtually identical in overall look and feel” to the original video game, except that the game board is projected onto the floor, and players control their game paddles using their feet, Atari said in its complaint.

The game attracts customers to Target stores and keeps them there longer, and builds goodwill and positive word-of-mouth ...