‘As Seen on TV’ Creator Wins Hand Sanitizer Trademark Lawsuit

The creator of the “As Seen on TV” logo escaped a lawsuit alleging it sold hand sanitizer that infringed a Covid-test servicer’s “Healthvana” trademark, after a federal California judge said no consumers would be confused over the products.

Telebrands Corp. won summary judgment, when Judge Dean D. Pregerson came to that conclusion after applying the eight factor Sleekcraft test to Telebrands’ hand sanitizer product and Healthvana Inc.'s digital health platform.

Healthvana, which began a service to deliver Covid-19 test results, sued Telebrands in May 2020 for selling hand sanitizer under the “Healthvana” brand. Healthvana said it registered the trademark for ...