Artist Loses Bid to Block Puma From Using Roar Mark During Suit

Puma North America Inc. can continue selling apparel bearing designs that Christophe Roberts alleges are confusingly similar to his signature “Roar Mark” because the Brooklyn-based artist hasn’t shown that consumers are likely to be confused by Puma’s designs, a New York federal judge said.

The Roar Mark is a graphic design of an upper and lower row of teeth, each of which is an individual hand-drawn outline, which Roberts has registered with the U.S. Patent and Trademark Office.

Judge Jed S. Rakoff’s opinion, issued Thursday in the U.S. District Court for the Southern District of New York, explains the ...