Applebee’s Halloween-themed $1 Vampire cocktail promotion is more trick than treat, a wine seller alleged in a trademark lawsuit in a California federal district court.
Vampire Family Brands LLC is suing Applebee’s Restaurants LLC for allegedly infringing its ‘Vampire’ trademarks registered for wine, cocktails, restaurant and bar services, and other food and drink items.
Applebee’s “disparaging” use of the trademarks “will tarnish” Vampire Family’s brand, the company claims in an Oct. 27 complaint filed in the U.S. District Court for the Central District of California. Vampire Family said it has collaborated with Hollywood to work its brand into movies.
The ...
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