Apple Wins Brazil Battle Over iPhone Trademark

Apple Inc.'s Brazil unit has scored a victory in a years-long battle to register its iPhone trademark with the country’s patent office.

Brazil’s second highest appeals court, the Superior Court of Justice, Sept. 20 upheld a lower court ruling siding with Apple and rejecting the position of the patent office and a Brazilian firm which had registered a mark similar to iPhone. The court said the two marks can co-exist, opening the door for Apple to pursue its registration request.

Intellectual property attorney Ana Gabriela Kurtz of the Rio de Janeiro law firm Vieira Coelho told Bloomberg Law via email ...