Apple Sees Boost From AI Features After Uneven Third Quarter (1)

Aug. 2, 2024, 8:57 AM UTC

Apple Inc. predicted that its new artificial intelligence features will spur iPhone upgrades in coming months, helping the company reemerge from a sales slowdown that has hit its China business especially hard.

Chief Executive Officer Tim Cook, speaking on a conference call Thursday to discuss third-quarter results, said that upcoming Apple Intelligence features will provide a fresh reason for customers to buy new phones.

“It will be a very key time for a compelling upgrade cycle,” he told analysts on the call.

The remarks followed generally upbeat third-quarter results that were marred by sluggish sales in China. Apple ...

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