Amazon Vows to Tackle Fake Reviews After UK’s CMA Probe (1)

Amazon.com Inc.has vowed to improve its systems to tackle fake reviews on its online marketplace and act against sellers who “hijack” good reviews following four years of the UK antitrust watchdog’s investigation.

The Competition and Markets Authority said Amazon gave undertakings for to make it easier to report fake reviews and sanction businesses that use good reviews for one product for an entirely different product. Alphabet Inc.’s Google gave similar commitments in January.

The CMA is conducting an “initial sweep” of review platforms to identify firms that “need to do more” under the new consumer law that explicitly ...