Bloomberg Law
June 5, 2020, 4:42 PM

AIG Escapes Trademark Claims From Same-Named Insurance Agency

Blake Brittain
Blake Brittain

AIG beat trademark claims brought by a Missouri insurance company that has been using the same name since 1962.

A.I.G. Agency Inc.'s claims were time-barred because it knew of AIG’s use of the mark decades before suing, the U.S. District Court for the Eastern District of Missouri said Thursday. The agency’s delay was inexcusable and would unduly prejudice AIG because the company has since spent “hundreds of millions of dollars on advertising” under the mark in the thirty-plus years since the agency learned of the alleged infringement.

The Missouri insurance agency was on notice of AIG’s trademark when it was ...