AI for Trademark Lawyers Moving Beyond Search to Expanding Work

Trademark attorneys already use artificial intelligence to aid their work, and in the future the technology could fundamentally alter the nature of their practices.

Companies hired by law firms use AI routinely to help check the availability of trademarks and spot threats. But some attorneys can envision a world where AI allows—if not forces—them to add value for clients earlier in the process: the brand idea-generation phase. AI platforms like ChatGPT may not replace large companies’ marketing departments, but it could be a tool for attorneys to help smaller business, some say.

Trademark attorney Ashley G. Kessler of Cozen O’Connor, ...