Adidas Says Fashion Nova Used Stripe Mark, Flouting Agreement

Adidas America Inc. sued a fashion retailer over its use of the iconic three-stripe mark, accusing it of breaching a 2022 settlement from a previous trademark suit.

Fashion Nova LLC promised to not to sell “anything confusingly similar to the Three-Stripe Mark” after Adidas sued in 2019, according to the complaint filed Tuesday in the US District Court for the Central District of California. But Fashion Nova is selling products with stripe designs “nearly identical” to those on products it said it would discontinue in the 2022 settlement agreement, Adidas said.

Fashion Nova has a “penchant for overlooking the intellectual ...