Abercrombie & Fitch Smell-Alike Suit Targets Fakes of ‘Fierce’

Abercrombie & Fitch Trading Co. accused a cohort of retailers of selling counterfeit fragrances nearly identical to its signature cologne Fierce in a new trademark infringement lawsuit.

At least 17 named companies were involved in sales of the knockoff cologne and showed a “reckless disregard or willful blindness” to Abercrombie’s rights, a complaint filed Thursday in the US District Court for the Southern District of New York said.

The defendants—which include businesses from based in the US, Singapore, Hong Kong, and the United Arab Emirates—sold knockoff goods without licenses, despite Abercrombie having registered variations of its company name and “Fierce” ...