6Sense Ducks Publicity Rights Suit Over Profiles in B2B Tool Ads

The seller of an artificial intelligence-enabled business-to-business sales platform escaped a right of publicity lawsuit as a judge found it wasn’t relying on the particular plaintiffs’ identities.

Because 6Sense Insights Inc. could have used any entry in their database to illustrate their product, it didn’t make commercial use of the six individuals’ identities in a publicity rights sense, the US District Court for the Northern District of California said May 2. The company wasn’t using an identity to promote a product or service, but merely providing an example of the product, the court said, dismissing the proposed class action, ...