1-800 Contacts Loses Infringement Suit Over Paid Search Results

The trademark infringement claim by 1-800 Contacts against a new entrant to the online contact lens business was dismissed by a federal district court in New York after it decided that Warby Parker’s website wasn’t likely to confuse sophisticated online contact lens buyers.

Warby Parker, which is the business name for JAND Inc., has been selling eyeglasses online and in retail stores for years. 1-800 Contacts accused Warby Parker of buying advertisements on search engine results for 1-800 Contacts that display above its website information when a consumer does a search for 1-800 Contacts.

According to 1-800 Contacts, when a ...