Victoria’s Secret Comeback Shows Progress With Sales Rebound (1)

Aug. 28, 2025, 11:03 AM UTC

Victoria’s Secret & Co. raised its outlook after strong quarterly sales signaled new Chief Executive Officer Hillary Super’s turnaround plan is taking hold.

The retailer now expects full-year revenue will be as much as $6.41 billion, up from a prior forecast of as much as $6.3 billion. The outlook includes an updated estimated tariff impact of about $100 million this year, double the prior projection.

The pressure is mounting for Super to drive returns at the company she joined about a year ago after being poached from Rihanna’s lingerie brand. Victoria’s Secret is being targeted by investors seeking a ...

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