US Luxury Shoppers Unfazed by Price Hikes, Says Top Rolex Seller

Well-heeled Americans are still buying luxury Swiss timepieces despite price increases caused by US President Donald Trump’s tariff war, according to Watches of Switzerland Group Plc.

“The US has been the standout performer, with sales up 20% in constant currency, driven by broad-based growth across brands and categories throughout the period,” Chief Executive Officer Brian Duffy said in a statement reporting interim sales that beat expectations.

Watches of Switzerland is the largest authorized seller of Rolex watches in the UK and has a big and growing presence in the US. It reaffirmed its full—year outlook Thursday, driven in ...