Super Bowl Guacamole Would Get Even More Expensive Under Tariffs

Americans’ love of guacamole is about to be put to the test.

Mexico supplies upwards of 90% of the avocados Americans eat, and President Donald Trump is likely to make them more expensive with his plan to slap 25% tariffs on Mexican imports beginning on Saturday.

Prices for avocados are already up 14% from a year ago, even as overall produce costs are nearly flat, according to researcher NielsenIQ. More pressure is coming on Feb. 9 with the Super Bowl, which is by far the biggest day of the year for eating avocados in the US.

Avocados are so popular ...