Trump Tariff Surcharges Are Now Getting Added to Customer Bills

Companies are slapping “Trump tariff” surcharges on customers’ bills in a bid to signal where price hikes are coming from, a marketing gimmick that could help some niche brands cash in on the politically charged moment.

Such finger-pointing fees would inevitably alienate some customers, which is why the surcharges aren’t expected to be prominent features of post-tariff shopping. Still, some business owners say it’s better to tell shoppers directly why the cost of their goods are rising.

“We think transparency is the way to go here and I am giving Trump full credit for his decision to add this Tariff ...