Companies Are Already Warning of Price Hikes From Trump Tariffs

Steven Madden Ltd. is accelerating plans to shift production out of China after Donald Trump’s victory in the US presidential election raised the odds of increased tariffs on imported goods.

The shoe retailer now aims to reduce goods manufactured in China by 40% within the next year, up from its prior target of a 10% reduction.

“As of yesterday morning, we are putting that plan into motion,” Chief Executive Officer Edward Rosenfeld told analysts on an earnings call Thursday.

Consumer companies are racing to get ahead of potential tariffs and warning about the impact they ...