Startup Fazit, Turned Down by Dozens of VCs, Gets Big Swift Bump

Aliett Buttelman had just plopped down on the couch after a vigorous hot yoga class on a Monday night in October when she got an urgent message from an Instagram friend: Turn on the football game—and fast. Since her significant other was already watching the matchup between the Kansas City Chiefs and the New Orleans Saints across the room, it didn’t take long for Buttelman, co-founder of the beauty startup Fazit, to see what the big deal was. Taylor Swift, who was at the event supporting her boyfriend, Chiefs tight end Travis Kelce, was wearing Fazit’s signature product, ...