Shein Eyes $2 Billion Profit in 2025 Despite US Tariff Headwinds

Shein Group Ltd. has told investors that it’s expecting a bumper $2 billion in net income in 2025, after higher profit margins through price hikes and cost-cutting helped overcome a drop in online traffic caused by President Donald Trump’s punitive tariffs.

The Singapore-based e-commerce giant is also forecasting mid-teen percentage growth in sales, according to people familiar with the matter, who asked not to be identified as the targets are private.

The $2 billion net income guidance for this year suggests profit could nearly double from the $1.1 billion it reported last year. It builds on a strong first ...