Puma Curbs Flow of Sneakers From China to US as Tariffs Kick In

Puma SE is shipping far fewer Chinese-made sneakers to the US as the trade war between the countries heats up.

The German sportswear brand is sourcing only about 10% of its US shoe imports from China now, down from 30% in the past, Chief Executive Officer Arne Freundt said in an interview. Puma is increasingly relying on suppliers in places such as Vietnam and Indonesia for the US market, he said.

The change is one of several that Puma ushered in since Donald Trump’s victory in the US presidential election in November roiled an already volatile sportswear industry. Tensions ...