Ooni Founders’ Plan to Own Each Step of the Pizza-Making Process (2)

Newlyweds make more pizza from scratch than just about anyone else, says Kristian Tapaninaho, who co-founded home-pizza oven company Ooni Ltd. with his wife, Darina Garland. It’s a “weird correlation,” he muses, extracting a gooey, blistered Margherita pie from 950F (510C) heat in the backyard of his family’s 17th century Edinburgh home. “Maybe it’s just beginning that nesting period in your life, when you want to stay home together and not eat out as much.” Internal data from the company bears this out, he says; so does his own experience.

When Tapaninaho and Garland were newly hitched in 2010, they ...