Nintendo Shares Jump After Switch 2 US Data Eases Slowdown Fears

Jan. 23, 2026, 1:43 AM UTC

Nintendo Co. shares surged after US market tracker Circana data said sales of the flagship Switch 2 console rebounded last month, allaying concerns of a slowdown in demand.

The Switch 2 ended both December and the full year of 2025 as the best-selling video game hardware in the US, helping to offset declines among rivals to lift industry-wide hardware spending by 9% for the year, Circana said. That’s despite a plunge in spending in November, when tariffs and surging component costs pushed up console prices and consumers held off on purchases. Nintendo’s shares rose 6.6%, their biggest intraday gain since ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.