Mattel Pulls 2025 Forecast, Citing Tariffs’ Impact on Toys (1)

Mattel Inc. withdrew its forecast for a return to sales growth in 2025, citing US President Donald Trump’s plan to impose tariffs on imported toys.

The company, which reported better-than-expected first-quarter results, predicted in February that sales of Barbie dolls, Hot Wheels cars and other toys would grow as much as 3% in 2025, snapping three years of flat or declining revenue. Earnings were also projected to rise.

Instead, with Monday’s first-quarter report, the El Segundo, California-based company said it’s “pausing” its full-year guidance “given the volatile macro-economic and evolving US tariff situation.”

Mattel manufactures less than 40% of ...