Mattel CEO Touts $700 Hot Wheels Set as Christmas Orders Ramp Up

Mattel Inc. Chief Executive Officer Ynon Kreiz said the company is well positioned with products across every price range as consumers shop the toy aisle for Christmas gifts.

“You can buy a Hot Wheels car for $1.25, or you can buy a collector set that we did together with Daniel Arsham, a famous artist, for $700,” Kreiz said in an interview with David Rubenstein.

About two-thirds of the annual sales of Mattel, which also produces Barbie dolls and the Uno card game, are in the second-half of the year as the El Segundo, California-based company looks to meet demand ...