Made-in-China Toy Tycoon Says Tariffs Will Double US Prices (1)

April 15, 2025, 11:10 AM UTC

Toy billionaire Nick Mowbray said President Donald Trump’s tariffs have “paralyzed” his company and left it with little choice but to pump up retail prices in the US.

Mowbray’s Zuru Group manufactures toys like Pets Alive and XShot plastic dart blasters in China, along with Millie Moon and Rascals diapers — and sells them in US outlets including Walmart Inc. and Target Corp.

That’s landed the firm at the sharp end of Trump’s 145% tariff on imports from China.

Nick Mowbray
Source: Zuru

“At the tariff levels right now, in toys at least, those retail prices need to nearly double,” Mowbray ...

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