Hyundai Cuts Profit Outlook as Spending to Skirt Tariffs Bites

Sept. 18, 2025, 9:00 AM UTC

Hyundai Motor Co. raised its revenue forecast for 2025 while paring profit expectations as the South Korean automaker accelerates investment in the US to mitigate tariff costs.

Unveiling its strategic plans ahead of Hyundai’s 2025 investor day in New York on Thursday, the world’s third-biggest carmaker said it will grow revenue 5% to 6% this year, two percentage points higher than what it forecast in January. It’s targeting an operating profit margin of 6% to 7% in 2025, one percentage point lower than previously guided.

The carmaker is boosting spending in the US to get around tariffs on imported ...

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