How Stellantis Became Global Auto’s Cautionary Tale

Early in the fourth quarter of this year’s Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs, 100 million viewers found themselves being soothed by Harrison Ford. From a cozy mountain lodge, mug in hand, the actor riffed on life, heroes and freedom—namely, the freedom to choose a gas-guzzler versus an electric vehicle, both of which are sold by Jeep. “Freedom is the roar of one man’s engine, and the silence of another’s,” Ford said in the two-minute TV spot as footage of World War II-era Jeeps flickered on screen, followed by two modern-day models flying into ...