Holiday Shoppers Boost Spending as Consumer Resilience Persists

Americans are planning to spend more this holiday season than last year, according to credit reporting firm TransUnion.

In a sign of consumer resilience, roughly 57% of US shoppers surveyed by the firm said they expect to spend the same or more compared with 2024. About a third will likely spend more than $500, up from 28% a year earlier.

As economic growth cools and the job market weakens, signals on the health of the US consumer remain mixed. Many Americans with lower incomes are struggling to make ends meet, while higher earners continue to power the economy.

The holiday windows at Macy’s flagship store in New York last year.

Photographer: Jeenah Moon/Bloomberg