Hoka-Owner Deckers Drops as Sales Guidance Misses Expectations

Deckers Outdoor Corp. shares fell after the owner of Hoka running shoes and Ugg boots forecast 2026 revenue that falls short of analyst expectations, reflecting pressured consumer spending.

The company guided for net sales of $5.35 billion next year, compared to analyst estimates of $5.45 billion. Shares slid as much as 12% in premarket trading.

“The shortfall reflects management’s cautious view on US consumer spending amid tariff-driven price hikes,” Bloomberg Intelligence analyst Abigail Gilmartin said, adding that the 2026 forecast could “prove conservative” if momentum at both brands continues and new product launches support demand.

Hoka still has ...