Harley Shares Recover on Improved Shipment Outlook in 2026 (1)

Harley-Davidson Inc. shares recovered after executives forecast retail sales would be flat to slightly higher this year after a sharp, unexpected drop in fourth-quarter bike shipments sparked a rout in the stock.

Aggressive promotions to clear lingering inventory, new model launches and the introduction of a more affordable bike lineup should enable the Milwaukee-based manufacturer to sell 130,000 to 135,000 bikes this year, compared with 132,500 last year, executives said Tuesday.

Chief Executive Officer Artie Starrs, who took the helm of the company at the start of October, is trying to reduce excess motorcycle inventory and repair relationships with ...