Ford Stresses Importance of Trade Pact Trump Doesn’t Care About

Jan. 15, 2026, 4:16 PM UTC

Ford Motor Co.’s top executive said there’s urgent need to update the North American trade agreement critical to the region’s automotive industry, a sharp contrast to comments by President Donald Trump this week expressing indifference toward brokering a new deal.

“We built our entire vehicle business as an industry between Canada, Mexico, and the US,” Ford Chief Executive Officer Jim Farley said Thursday in a Bloomberg TV interview. “We have to get this revised.”

The comments underscore the importance of the pact to US automakers, which until Trump imposed new tariffs on imported vehicles and parts last year ...

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