BYD Offers Twice as Many European Models to Boost Sales (1)

BYD Co. is reinforcing its European expansion with new models and showrooms amid a bruising price war at home in China.

The carmaker is in talks with hundreds of local suppliers and will have more than 1,000 stores in 32 countries across Europe by the end of the year, Executive Vice President Stella Li said Monday at the Munich auto show. It’s now offering 13 models in the region, up from six two years ago.

BYD’s most recent European addition is the Seal 6 DM-i Touring, a plug-in hybrid station wagon with a combined gasoline and battery range of 1,350 ...