Bridgestone Plots US, Europe Growth to Offset Brazil Losses (1)

Bridgestone Corp. plans to offset losses in Brazil by revitalizing its century-old Firestone brand and boosting North American production in a campaign to ramp up sales in the US and Europe amid tariff pressures.

The Japanese tiremaker expects its full-year adjusted operating profit for the Americas to grow 20.5% this fiscal year, according to the company’s first-half earnings statement.

Bridgestone halved its estimated costs from US tariffs and a potential American economic downturn to ¥25 billion ($169.3 million) and ¥10 billion, respectively, it said. The estimates are not incorporated into its full-year guidance, the company said.

“The US is ...