Teen Brands Win Over Black Friday Shoppers Underwhelmed by Deals (3)

This Black Friday, one class of retailers has figured out the trick of luring shoppers suffering through frigid temperatures and high inflation: teen brands.

To tempt picky Americans, they are offering sales on products like perfume, body wash and sweatshirts. It’s seemingly paying off: The most crowded stores Friday in cities across the US belonged to brands including Edikted, Kendra Scott, and Bath & Body Works.

Other mall retailers saw thin crowds and disappointed shoppers, who were expecting bigger discounts at higher-end brands like Ralph Lauren and Coach.

Kathy McFarland was at a packed New York City Edikted store that was having a 30% ...