Aston Martin Hit by US Tariffs, Weak Sales in Renewed Setback

Oct. 6, 2025, 9:02 AM UTC

Aston Martin Lagonda Global Holdings Plc plunged after cutting its outlook for the second time this year, a fresh blow for the storied British carmaker as tariffs and faltering demand extend years of turnaround stumbles.

Shares fell as much as 11% at the open in London and were lower 6.6% at 9:07 a.m., bringing losses over the past year to about one third. The latest warning underscores how the maker of James Bond’s car of choice continues to battle execution struggles, volatile markets and strained finances despite repeated rescue efforts.

After already tempering its outlook in July on US tariffs, ...

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