Amazon Sellers Curb Prime Day Discounts With Tariffs Taking Bite

Amazon.com Inc.’s Prime Day is slamming into President Donald Trump’strade war, with ever-shifting tariffs prompting some brands to sit out the summer sale and some shoppers dropping hints they plan to pull back.

The event, which began Tuesday and lasts four days, could provide prognosticators a glimpse of how much consumers are spending and what they’re buying amid mixed signals about the strength of the US economy.

“Prime Day will provide an early indication on consumer appetite, especially in categories like apparel, electronics and TVs, where price drops are expected to be the deepest,” said Vivek Pandya, lead analyst ...