Uber Makes Six-Figure Ad Buy in Latest NY Insurance Reform Push

Uber Technologies Inc. is spending six figures on advertisements in New York in its latest appeal to lawmakers to address issues stemming from the insolvency of the city’s largest taxi insurer.

The rideshare giant launched the campaign on Tuesday as state lawmakers reconvened in Albany to discuss the budget, according to a statement from the company. The exact size of the ad buy was not disclosed.

The latest push adds to the millions of dollars that Uber has set aside this year for advertising and backing political candidates in New York and nationwide to agitate for insurance reform. Uber executives ...