Companies that contract with influencers are beginning to demand that even second-tier social media personalities buy insurance protection against legal action.
“I’m here to tell you that it’s real and I’m seeing more and more contracts that require general liability insurance” for influencers, Thya Sanders said in a July 19 “red flag” video on her popular Bloomies for Creators account.
Sanders, an attorney who advises social media personalities, described a “new wave” of calls this summer from businesses that contract with semi-famous people on
Learn more about Bloomberg Law or Log In to keep reading:
Learn About Bloomberg Law
AI-powered legal analytics, workflow tools and premium legal & business news.
Already a subscriber?
Log in to keep reading or access research tools.