Rory McIlroy-Backed Kin Insurance Agrees to Go Public Via SPAC

Kin Insurance Inc., an insurance-technology startup that counts golfer Rory McIlroy among its investors, has agreed to go public through a merger with Omnichannel Acquisition Corp., a blank-check firm led by Matt Higgins, a longtime investor who has appeared as a “Shark Tank” judge.

“We were searching for a digitally fueled business that was going to disrupt a change-resistant industry,” said Higgins. He cited his team’s expertise with customer acquisition -- such as with the use of micro-influencers -- as a mechanism to accelerate growth at Kin, which benefited from increased e-commerce adoption throughout the pandemic.

Matt Higgins

Source: Matt Higgins

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