Progressive Says ‘More to Come’ on Potential Life-Insurance Push

Progressive Corp. could soon expand its horizons into life insurance.

“We actually are considering that,” Chief Executive Officer Tricia Griffith said when asked about a possible move. “We have a life-insurance company filed in Ohio. More to come on that.” She spoke on “The David Rubenstein Show: Peer-to-Peer Conversations” on Bloomberg Television.

A life business would be a new frontier for the third-largest U.S. car insurer. Progressive already has a “great relationship” with a partner in which it receives a commission for life-insurance sales, Griffith said. It refers potential customers to eFinancial LLC, which places the policies with another ...